(Spoiler: It’s Not Just About Fees)
When it comes to selling your home, choosing the right estate agent can feel like online dating—lots of profiles promising the world, but only one (hopefully) will truly deliver. And while it’s tempting to swipe right on the one with the lowest fees, we’re here to tell you: cheapest doesn’t always mean best.
So, how do you spot the one? Let’s break it down.
1. 💬 First Impressions Count – So Do Reviews
Before you even pick up the phone, check their online presence.
Are they active on social media? Do they have professional photos? Good reviews? Glowing testimonials? Or are they stuck in 2008 with blurry pics and one sad Google review from someone named Dave?
👉 Top tip: Look for agents who have consistently happy clients and who are active in the market—not just reactive.
2. 📸 Marketing Magic – More Than Just a Sign in the Garden
A good agent knows that selling a home is all about presentation.
Ask them:
- How will they market your property?
- Do they use professional photography, drone shots, virtual tours?
- Will they advertise on social media or just chuck it on Rightmove and hope for the best?
Your home deserves to shine. You want someone who’ll treat it like a product—not just another listing.
3. 🤝 Communication is Everything
If they ghost you before you’ve even signed a contract, run.
The best estate agents are proactive, responsive, and clear. They’ll keep you in the loop, explain the jargon, and never leave you wondering what’s going on.
You should feel like their top priority—even if they have other clients. Because let’s face it, nobody likes to chase.
4. 💷 Let’s Talk Fees (But Don’t Be Fooled)
Now yes, fees do matter. But if you’re tempted by the cheapest option, ask yourself:
- What are you actually getting for that price?
- Will they negotiate hard on your behalf?
- Do they have a strong track record of selling homes like yours?
Sometimes, saving a few hundred on fees could cost you thousands on the sale price.
👉 The right agent can make you more money, not just cost you less.
5. đź“Š Know Their Local Knowledge
An agent who knows your street like the back of their hand? Priceless.
They should know:
- What homes in your area typically sell for
- Who your ideal buyer is
- Which features will make your home stand out
They’re not just selling a house—they’re selling the lifestyle.
6. 🔍 Ask the Right Questions
Here’s a quick checklist when meeting potential agents:
âś… How many similar homes have they sold recently?
✅ What’s their average time on market?
✅ What’s their sales strategy?
âś… Will they do the viewings, or will you have to?
And don’t be afraid to ask for examples of their listings—photos, floorplans, descriptions, the lot.
👑 The Bottom Line: You’re Hiring a Professional
Choosing an estate agent is like hiring someone for a job—and that job is getting you the best price, in the best time, with the least stress possible.
So don’t just go with the cheapest. Go with the best fit.
đź“ž Ready to Meet Your Perfect Match?
We’re not just another agent—we’re your selling sidekick.
From expert marketing to honest advice and plenty of personality, we’re here to make selling your home actually enjoyable.
Message us today or click below to book your free valuation. Let’s get your home sold (and your move started). 💼✨
